• The Sacramento Zoo attracts over a ½ million visitors every year; 70,000 of which are school-aged children – engage thousands of consumers and families in California’s Capitol
• Our visitors reflect the diverse demographics of the Sacramento area
• Enhance your image by aligning with our cause – Sacramento Zoo sponsors promote their brands to our diverse audience to achieve marketing and corporate social responsibility (CSR) business objective of a regional or national scope
• Impact our planet – Sacramento Zoo supporters care about our planet and endorse brands that share their concern
• Connect with Sacramento Zoo visitors or donors in a wholesome and memorable setting
• Sponsor events and experiential programs at the zoo
• Transform exhibits, rides, gardens, or animal encounters
• Educate youth about science, wildlife, and the environment
• Increase community access to nature and inspire conservation
• Demonstrate corporate social responsibility, humanity, and goodwill
• Reward your employees with park admission or other benefits
• Represent healthy, active, outdoor lifestyles and sustainability
• Build awareness in print, digital, and social media communications
• Leverage our content and reputation in your own marketing channels
• Generate sales leads and strengthen brand equity in Sacramento
• Co-branded marketing campaigns that engage consumers and preserve our planet
• Scholarships for local youth and teens

Corporate partners allow the zoo to maintain and improve world-class standards in animal care, visitor experience, research, and sustainability, through the opportunity to sponsor exhibits, science and conservation programs around the world, and annual on-site events.

The Sacramento Zoo is a favorite destination for families with children in the Sacramento region and a magnet for animal lovers. Companies that sponsor exhibits demonstrate their corporate social responsibility initiatives to hundreds of thousands of households in Sacramento. The zoo provides fun, engaging and inspirational experiences with animals. Along with increased efforts in research and conservation comes the need to expand public understanding of and passion for wildlife and the environment. Today, all the zoo’s exhibits convey important messages about species conservation and what visitors can do to help us fulfill our mission to save species.

Sponsorship of an exhibit is a unique way to promote and display your company’s name. Several exhibits with optimal visibility through public demonstrations and foot traffic are currently available for sponsorship.

From lemurs to lions and great hornbills to gibbons, there are sponsorships ranging from $1,000 annual sponsors to $1,000,000 permanent naming opportunities.

The Sacramento Zoo’s events have become a tradition for thousands of guests each year. Guests enjoy the added excitement of visiting the zoo during an event. These events present a unique opportunity for corporate sponsors to engage with guests against the incredible backdrop of the zoo.

Events at the Sacramento Zoo are some of our most popular corporate sponsorship opportunities. Benefits may include: Logo/name recognition on in-park banners, programs, media buys, invitations and print advertising to booth space from which sponsors can interact with guests. There are also opportunities for product sampling and giveaways. Sponsorship levels range depending on the event attendance and promotional support. Included are brief descriptions of each event.

ZooZoom

One of the zoo’s longest running events in it’s 37th year, ZooZoom is a 5K and 10K run/walk and kids’ fun run produced by Fleet Feet Sacramento. After zooming around Land Park, participants are invited into the zoo for the day. Refreshments are served and participants can enjoy the rest of the day at the zoo with their families. ZooZoom Sponsorship Opportunities

Attendance: 6,200 guests

Earth Fest

This event is a celebration that focuses on environmental and wildlife education. Games, giveaways, and hands-on activities engage guests of all ages as we celebrate the Earth. Spend the day learning how you can play a role in protecting animals and the Earth right here at home. Earth Fest Sponsorship Opportunities

Attendance: 4,000 guests

Star Wars Day

Guests flock to this special day that combines the popular world of Star Wars and the zoo while promoting conservation. Visitors are encouraged to learn how animal adaptations and behaviors in our galaxy relate to the creatures from the Star Wars’ universe through wildlife stage shows, crafts and other activities. Guests also pose for photos with Star Wars characters, enjoy watching animals receive themed enrichment items and grab Star Wars themed specials at Kampala Café.

Attendance: 8,000 guests

Wine & Brew at the Zoo

Dozens of local microbreweries and wineries from the Sacramento region join the zoo for Wine & Brew. Guests enjoy unlimited samplings of some of the best local handcrafted beers and wines. The event includes great entertainment, vendors and amazing food provided by top local food trucks. Wine & Brew Sponsorship Opportunities

Attendance: 1,500 guests

Mother’s Day Brunch

Treat that special mom in your life to a fun-filled morning at the zoo. Enjoy a delicious brunch among the redwood trees before spending the day exploring the zoo. With multiple seating, you can choose the time that works best for your family.

Attendance: 250 guests

Dreamnight

Traditionally the first Friday in June, the Sacramento Zoo joins other zoo’s around the world in quietly opening its doors exclusively to families of children who have disabilities, are chronically ill or who have special needs during Dreamnight. This special event gives families an opportunity to visit the zoo in a relaxed environment with other children and families facing similar challenges. Dream Night Sponsorship Opportunities

Attendance: 2,000 guests

Ice Cream Safari

A beloved Sacramento Zoo tradition celebrating it’s 33rd year, Ice Cream Safari offers visitors the chance to enjoy an evening at the zoo with unlimited ice cream and beverages. With 12 different flavors served in cups, cones and floats as well as popsicles and drinks, guests have plenty of delicious treats to choose from. Kids can also enjoy a DJ, carnival games and face painting. Ice Cream Safari Sponsorship Opportunities

Attendance: 3,000 guests

Wild Affair

The Sacramento Zoo’s annual gala fundraiser is an elegant night where patrons can not only experience a new side of the zoo but also play a part in shaping its future. Guests enjoy a cocktail hour filled with behind-the-scenes tours, drinks, food and a magnificent silent auction. As the night continues, guests are taken to a dinner location to enjoy a scrumptious three course meal, light entertainment and a live auction benefiting the Sacramento Zoological Society. Wild Affair Sponsorship Opportunities

Attendance: 400 guests

Boo at the Zoo

Two days of Boo at the Zoo offers Sacramento-area families a safe, fun-filled “trick-or-treat” at the zoo. Children can visit 15 candy stations, enjoy animal enrichments, participate in festive games and crafts as well as many other spooktacular activities. Boo at the Zoo Sponsorship Opportunities

Attendance: 10,000 guests

Holiday Magic

Guests experience a day filled with Holiday Magic. From candy canes at the entrance to some of the most exciting animal enrichments of the year, the day is a fun filled experience unlike any other. Guests watch as keepers place holiday themed enrichments in 12 different exhibits and then enjoy the animals’ reactions as they experience their holiday gifts!

Attendance: 5,500 guests

Proud to be a leader in education, the Sacramento Zoo is home to educational programs that support learning outcomes for many schools in the Sacramento region and are aligned with federal and state curricula. The zoo is proud of its ongoing conservation activities and educational programs servicing nearly 71,000 students, teachers, and chaperones annually. These include programs on grounds to the general zoo visitor as well as K-12 programs that meet California math and science standards.

The zoo encourages companies to get involved by underwriting these important educational offerings or by providing credible cause-related sponsorships. Education is a primary focus for the zoo, and with the help of the Sacramento corporate community, we can teach our children to love and care for the natural resources of our city and planet. Below is a selection of premier sponsorship opportunities available to businesses, organizations and sponsors looking to align themselves with education, conservation and the family-centric programming the zoo delivers.

Little Peeps

Focusing on our 3-5-year-old demographic, Little Peeps classes include mini lessons, fun crafts, stories, songs, animal encounters, and activity ideas to continue learning fun at home. In its 10th year of production Little Peeps impacts 500 kids each year.

Zoo Teens

Engaging local teens between the ages of 13-19 years old who are interested in animals, the earth and our community. The program teaches teens to develop their own ideals, views and passions along with encouraging zoo patrons to become better stewards of the Earth. Zoo teens are constantly learning and honing in their skills with public speaking, and are taught confidence and initiative. They are encouraged and supported to excel in school and the workplace and even have their own board of directors.

Zoomobile

Reaching more than 10,000 students annually in the Sacramento and surrounding areas, the ZooMobile has been bringing live animals to pre-K through 12th grade classrooms, community center or libraries for the last 30+ years. Each classroom visit focuses on meeting the Next Generation Disciplinary Core Ideas set by the state. Topics include natural selection, adaptations, genetics, evolution, structure functions, earth sciences, and conservation. Our education specialist will even create specialized programs to fit a teachers objectives.

Camps

With 30+ years of success, both summer and winter camps reach 1,000’s of K thru 9th graders each year. Each session focused on a different educational theme is packed with fun crafts, games, music, special visits with animal ambassadors, keeper talks, animal enrichment opportunities and more. Hands on classes have taught campers how to budget to run a zoo, develop and perform their own wildlife stage shows and so on.

Starlight Safari

Focusing on meeting the California State Science Framework for all grades, this unique nighttime adventure allows students to explore the nighttime zoo. Interactive, live animal programming highlighting adaptations animals use in the wild, and educational focuses on pelts, skulls and other animal biofacts are some of what’s to expect.

Field Trips

Corporate support provides opportunities for more than 50,000 adults and children each year to either travel to The Sacramento Zoo on a field trip or participate in zoo-sponsored programs and classes to learn more about the natural world and the Sacramento Zoo’s animal conservation mission. The schools in our community continue to face shrinking budgets and often the first items to be cut from the budget are field trips. For many students in the public school system, coming to the zoo on a field trip is the only opportunity they have to visit the zoo.

Imagine your company’s name on an exhibit, pavilion, or train and your company’s name on the zoo’s map, collateral material, or website. For a minimal cost per day, thousands of visitors to the zoo will see your company’s name and know that you support one of the most important educational and cultural institutions in the region. Your company will also benefit from being affiliated with the zoo’s conservation and environmental efforts.

Street & Lamppost Banners

What better way to gain marketing exposure than to sponsor the highly visible banners within zoo grounds? More than 20 banner positions are available leading down the zoo’s walkway to and from the main area of exhibits. An excellent opportunity for a company looking to reach a maximum number of visitor impressions.

Zoo Train & Station Naming Opportunity

A staple attraction for the last 10 years and the zoo’s first attraction, 50,000 guest enjoy a train ride each year. Each of the train cars provides an open air ride that the guests will never forget in unique hand-painted cars. The sponsor can select one of the cars to display their logo. The sponsor will receive naming rights to the train ride with their name and logo featured throughout the station. The sponsor’s name will also be featured on the zoo map and any mention of the zoo train.

Directional Signage & Zoo Maps

Directional signs inside the zoo guide our guests and enhance the overall experience. Your message on a directional sign can build awareness of your product or service. Our zoo map is a great place for a traffic-driving, money-saving coupon because it puts your message right into the hands of potential customers. At the same time it generates multiple impressions during and even after a visit to the park.

Product Sampling & Demonstration

With thousands of guests visiting the zoo every day, product sampling or demonstration gives sponsors instant feedback and exposure for new products.